After years of designing interfaces, I ran into a recurring bottleneck — marketing. More specifically, motion marketing. I’d have a new feature or release ready to share, but I couldn’t show it in motion because engineering hadn’t finished building it. And the usual workaround — opening After Effects and trying to recreate everything by hand — was slow, frustrating, and often overkill for what I needed.

So I built my own solution.

This wasn’t meant to compete with pro-level tools. It was a focused, design-first motion tool for one audience: people like me. Designers who wanted to show off their work, not become animators. I created a lightweight system with built-in animation presets like explode views, page curl transitions, and smooth screen flows. It let me take my Figma mockups and instantly create visual narratives without having to re-animate every detail from scratch.

The core idea behind the tool was simple — motion should feel native to the design process. Not something that comes after. Too often, motion is treated like a cherry on top, when in reality it shapes how people feel the product before they ever use it. I wanted to blur that line, making motion design something you could prototype alongside your UI, not after it ships.

This project also made me think more deeply about the future of designer workflows. Right now, we bounce between too many tools. Each one does one thing well, but rarely do they talk to each other in a way that feels fluid. The more time I spend designing, the more I believe that creative tools should shrink the distance between idea and expression. This motion tool was one small attempt at that.

It started as a workaround. It ended up changing how I approach design fidelity, storytelling, and the creative ceiling for people who work in pixels.