INTRO

I'm a product designer with 5+ years of experience leading end-to-end design projects, specializing in D2C web apps and expressive brand systems.

CURRENT

I work with seed-stage startups on product design and branding for their platforms. I also build brand infrastructure and guidelines built to scale as they grow.

past

I graduated with honors from Purdue University and previously designed and built tools for companies like Angie's List, ThredUp, Extreme Networks, and Flighty.

Featured Work

2020 - 2025

Landing Page Redesign • BRAND REFRESH

Aerovy — giving hardware fleets access to intelligence w/ software

Following the brand and landing page redesign for Aerovy, we saw a 22% increase in inbound demo requests within the first month. The new design made the platform’s technical value clearer to enterprise buyers, helping the team close partnerships faster and streamline the sales funnel.

Following the brand and landing page redesign for Aerovy, we saw a 22% increase in inbound demo requests within the first month. The new design made the platform’s technical value clearer to enterprise buyers, helping the team close partnerships faster and streamline the sales funnel.

Following the brand and landing page redesign for Aerovy, we saw a 22% increase in inbound demo requests within the first month. The new design made the platform’s technical value clearer to enterprise buyers, helping the team close partnerships faster and streamline the sales funnel.

PRODUCT Design • Migration to webflow

ThredUp — the largest second hand clothing marketplace

After migrating ThredUp’s blog, The Thredit, from WordPress to Webflow and rolling out a full navigation redesign, we saw a 17% increase in blog traffic over the next quarter. I also built a reusable design system within Webflow, making it easier for the engineering team to scale content and maintain brand consistency.

After migrating ThredUp’s blog, The Thredit, from WordPress to Webflow and rolling out a full navigation redesign, we saw a 17% increase in blog traffic over the next quarter. I also built a reusable design system within Webflow, making it easier for the engineering team to scale content and maintain brand consistency.

After migrating ThredUp’s blog, The Thredit, from WordPress to Webflow and rolling out a full navigation redesign, we saw a 17% increase in blog traffic over the next quarter. I also built a reusable design system within Webflow, making it easier for the engineering team to scale content and maintain brand consistency.

Product Design • Generative AI Tools

Quasi — an ecosystem of AI tools before ChatGPT was released

Product Design • Mobile AI Entertainment

Fiction — generated stories where you decide how the adventure goes

What People Say About Me

I’ve seen few people balance craft and speed like Shantanu. He knows when to obsess over details and when to get scrappy. Whether it’s spinning up a landing page or leading a product sprint, he’s all in.

David Yi • Ethos Fund

Shantanu joined us with a sharp eye for design, but what stood out most was his ability to turn ambiguity into action. He’s incredibly thoughtful, resourceful, and always asking the questions that move work forward.

JB Andrews • Angie's List

When Shantanu's designs are used, our engagement on socials is 90% greater than posts not done by Shantanu. He is a strong leader and a great person to have on any team.

Joseph aragon • U.S. Bank

Shantanu continues to impress me in his unique ability to deeply understand others and apply that knowledge to his design pursuits. He brings insight and laughter to any team or situation.

julia montgomery • Harvard ventures

Passion, Process, and Play

A collection of design work that doesn't fit into "product design"

A collection of design work that doesn't fit into "product design"

A collection of design work that doesn't fit into "product design"

Web Design • BRAND Design

The Founders Club — a student founder community at Purdue

Event Design • Web Design • Brand Design

Catapult — the largest AI startup hackathon in the Midwest

Product Design • Vibe Coding

Amalgam — sales script that adapts to conversations with customers

Brand Design

Otherwise — a collective of AI tinkerers building next-gen tools

A Note To My Future Hiring Manager

I started as a designer who cared about how things looked, but quickly became obsessed with how they work. My strength is turning fuzzy ideas into real products: launching zero-to-one designs, crafting scalable design systems, and delivering solutions people actually use.


My roots in sales and marketing taught me to design with clarity, curiosity, and purpose. Whether it’s AI, consumer entertainment, or enterprise SaaS, I thrive by diving deep into complex problems and building intuitive solutions that drive real business impact.


If you’re looking for someone who designs products people care about and can help your team think sharper, let’s talk.

I started as a designer who cared about how things looked, but quickly became obsessed with how they work. My strength is turning fuzzy ideas into real products: launching zero-to-one designs, crafting scalable design systems, and delivering solutions people actually use.


My roots in sales and marketing taught me to design with clarity, curiosity, and purpose. Whether it’s AI, consumer entertainment, or enterprise SaaS, I thrive by diving deep into complex problems and building intuitive solutions that drive real business impact.


If you’re looking for someone who designs products people care about and can help your team think sharper, let’s talk.

I started as a designer who cared about how things looked, but quickly became obsessed with how they work. My strength is turning fuzzy ideas into real products: launching zero-to-one designs, crafting scalable design systems, and delivering solutions people actually use.


My roots in sales and marketing taught me to design with clarity, curiosity, and purpose. Whether it’s AI, consumer entertainment, or enterprise SaaS, I thrive by diving deep into complex problems and building intuitive solutions that drive real business impact.


If you’re looking for someone who designs products people care about and can help your team think sharper, let’s talk.