I was approached by the team at Uniform Sierra, a drone startup preparing for a full rebrand as they entered their next phase of growth. Their tech was solid, but their identity felt dated — the brand didn’t reflect the level of engineering or ambition behind the product. They needed a cleaner, more modern presence that could scale across marketing, customer touchpoints, and product presentation.

I worked closely with the team on a full visual overhaul. This included a new logo, refined color palette, custom icon set, updated typography, and a flexible design system that could grow with them. We also collaborated on sample marketing materials to help visualize how the new brand could extend into investor decks, trade shows, and sales collateral.

In addition to the brand identity work, I redesigned their website to reflect the new tone — more modern, confident, and built to highlight the unique capabilities of their drone systems. The updated site emphasized clarity, motion, and usability, making it easier for prospective partners and customers to understand what made Uniform Sierra different.

This project was a reminder that a great product can be held back by a weak visual identity — and that sometimes, design is what gives a brand the confidence to grow.