SR

Shantanu

Roy শান্তনু

ABOUT ME

I design interfaces that make sense, fast. Interfaces that reduce friction, respect attention, and actually help people do what they came to do. I got my start in marketing and sales, which taught me two things fast: how to spark interest, and how to convert it. Design sits at the core of both, it’s how people feel your product before they understand it. That’s where I live.

In college, I pivoted to human interface design and never looked back. In 2020, I got early access to GPT-3, way before ChatGPT became a household name, and it completely changed how I saw the future. I’ve been obsessed with designing native AI experiences ever since, ones that don’t just bolt AI on, but rethink the interaction model entirely.

As ambient computing becomes the norm, I’m building interfaces that feel alive, subtle, contextual, and built to empower both humans and the machines they work with.

FOUNDATIONS

My foundational approach to design is grounded in 3 principles: Clarity, Connection, and Control.

Clarity. My job is to ensure that every element in an interface serves a purpose and is easy to understand. With clarity comes avoiding clutter and providing clear, concise information.

Connection. One thing that most digital experiences lack is an emotion-based connection. Including small touches that surprise and delight users, such as playful animations or thoughtful microinteractions can make such a difference in perception.

Control. People want control over their actions in a digital space. Make it easy to undo mistakes and customize their experience. Avoid unnecessary prompts or notifications that disrupt their workflow.