Quasi Business
Creating customized social media content at scale.
Timeline
Dec 2022 - Mar 2023
Role
COO, Head of Design
Tools
Disciplines
As I continued building Quasi, I started getting inbound messages from business owners — from startup founders to enterprise marketers — all asking the same question: how should we be using generative AI in our workflow?
That led to the creation of Quasi Business, a content-generation tool designed specifically for companies looking to scale social media output without losing brand identity. I saw a clear opportunity — most businesses needed to create more content, faster, but didn’t want it to feel generic or off-brand. So I designed an interface that let teams generate curated content in their own voice, optimized for different platforms and use cases.
Quasi Business ended up pilot testing with a Fortune 500 company and successfully onboarded several small and medium-sized businesses. The response was consistent — SMBs appreciated the flexibility of using emerging tech without needing a full-time marketing team, and enterprise teams were excited about the speed and control the tool offered.
This project solidified something I had sensed for a while: when AI is paired with the right interface, it’s not just a novelty — it becomes a workflow multiplier.