Quasi Business

Creating customized social media content at scale.

Timeline

Dec 2022 - Mar 2023

Role

COO, Head of Design

Tools

Disciplines

As I continued building Quasi, I started getting inbound messages from business owners — from startup founders to enterprise marketers — all asking the same question: how should we be using generative AI in our workflow?

That led to the creation of Quasi Business, a content-generation tool designed specifically for companies looking to scale social media output without losing brand identity. I saw a clear opportunity — most businesses needed to create more content, faster, but didn’t want it to feel generic or off-brand. So I designed an interface that let teams generate curated content in their own voice, optimized for different platforms and use cases.

Quasi Business ended up pilot testing with a Fortune 500 company and successfully onboarded several small and medium-sized businesses. The response was consistent — SMBs appreciated the flexibility of using emerging tech without needing a full-time marketing team, and enterprise teams were excited about the speed and control the tool offered.

This project solidified something I had sensed for a while: when AI is paired with the right interface, it’s not just a novelty — it becomes a workflow multiplier.