
I was recently approached with a puzzling thought: as developers start to explore design more, the types of brands built by developers will be things designers could never dream up. I wanted to challenge that notion and create a unique brand that exudes "developer" in every sense of the word while simultaneously breaking conventional "brand design."
After many weeks of back and forth, I stumbled upon Conway's Game Of Life. On the website it describes the game of life as "consisting of a grid of cells which, based on a few mathematical rules, can live, die or multiply. Depending on the initial conditions, the cells form various patterns throughout the course of the game."
I used this as inspiration for creating a dynamic brand that evolves similar to the game of life. Infinite animations can be created using the game of life and thus create an ever evolving system.
Timeline
Spring 2024
Role
Freelance Designer
Tools
Figma
Conway's Game of Life
Disciplines
Brand & Identity Design
Interaction Design