I was recently approached with a puzzling thought: as developers start to explore design more, the types of brands built by developers will be things designers could never dream up. I wanted to challenge that notion and create a unique brand that exudes "developer" in every sense of the word while simultaneously breaking conventional "brand design."

After many weeks of back and forth, I stumbled upon Conway's Game Of Life. On the website it describes the game of life as "consisting of a grid of cells which, based on a few mathematical rules, can live, die or multiply. Depending on the initial conditions, the cells form various patterns throughout the course of the game."

I used this as inspiration for creating a dynamic brand that evolves similar to the game of life. Infinite animations can be created using the game of life and thus create an ever evolving system.