

The Anvil was the last stronghold of the dying startup community on Purdue's campus. I created a plan to revive The Anvil, securing a 24/7 co-working space, create new programming, rebranding the entire organization, and designing a new landing page to be the first step for all Purdue students interested in entrepreneurship. Throughout my time at The Anvil, I also made a few promotional videos for various events.
By Spring of 2022, I co-hosted the first Purdue Startup Expo, had thousands of hours logged at our co-working space, and awarded five startups over $100K for support and growth. In addition many students, faculty, investors, and alumni expressed their excitement for the depth of programming and quality of design for this rebrand.
Timeline
Feb 2021 - Jun 2022
Role, Team
President,
Executive Team
Tools
Slack
Discord
Final Cut Pro
Figma
Disciplines
Brand & Identity Design
Exhibition Design
Spatial Design
Web & WebApp Design