The Anvil

Resurrecting student entrepreneurship at Purdue University.

The Anvil was the last stronghold of the dying startup community on Purdue's campus. I created a plan to revive The Anvil, securing a 24/7 co-working space, create new programming, rebranding the entire organization, and designing a new landing page to be the first step for all Purdue students interested in entrepreneurship. Throughout my time at The Anvil, I also made a few promotional videos for various events.


By Spring of 2022, I co-hosted the first Purdue Startup Expo, had thousands of hours logged at our co-working space, and awarded five startups over $100K for support and growth. In addition many students, faculty, investors, and alumni expressed their excitement for the depth of programming and quality of design for this rebrand.

Timeline

Feb 2021 - Jun 2022

Role, Team

President,

Executive Team

Tools

Slack

Discord

Instagram

Final Cut Pro

Figma

Disciplines

Brand & Identity Design

Exhibition Design

Spatial Design

Web & WebApp Design